Electronic Cash & Scratch Giveaway (Radio Copy & Direct Mail Copy), 2007:

Radio Copy Direct Mail Copy
  • Copy: Dana Laratta
  • Copy Editor: Jef Bauer

I wrote the copy for the monthly direct mail and radio campaigns at Golden Casino Group for three years, and was glad of the editing skills of Vice President and General Manager Jef Bauer. Any writer should appreciate a good editor. Through 2007 we had a very thorough approach to direct mail copy, which contrasts well with the brevity of the :60 radio spot.