March Money Madness (Radio Copy & Direct Mail Copy), 2008:

Direct Mail Copy
  • Copy: Dana Laratta
  • Copy Editor: Jef Bauer
  • Production: CBS Radio Denver

My radio copy is presented with an example of the spot itself, along with the direct mail copy. For 2008, the decision was made to lighten the copy for Direct Mail to fit a reduced area in our new direct mail creative. A sample of the radio spot is provided to hear the copy "in-action," although I was not involved in the production of the radio spot.