Blockbuster Launch Week Contest (Free-Standing POP Entry Box), 1998::

Blockbuster Launch Week Contest
  • Copy: Phil Kane & Dana Laratta
  • Photo(s): UPN and Syndicator Marketing
  • Designer: Dana Laratta

The upper left portion of the above image represents the final appearance of this in store point-of-purchase contest box. The upper portion of the box (upper right, above with highlight of porthole design center, above) was printed in four-color and mounted on the head unit of the POP, while the lower portion was assembled directly on box cutter templates for two color printing on the cardboard unit. Elements were designed and assembled in Photoshop and exported as .EPS files with clipping paths for assembly into the POP design in Illustrator.