The Dilbert Bus (Promotional Bus Skin), 1999:

The Dilbert Bus
  • Copy: Phil Kane & Dana Laratta
  • Photo(s): UPN Marketing
  • Designer: Dana Laratta

This design covered a full size city bus, and was recognised for utilizing the architecture of the bus in the design, rather than designing as if on a moving billboard. The skinning company had never seen a design adapted to the actual bus shape like this. Video footage of the actual bus can also be seen in my Motion Graphics Reel.