I have the kind of thorough soup-to-nuts familiarity with the quirks and requirements of designing for direct mail applications that only comes with experience in the casino industry (or, arguably, a mail house itself). I'm also familiar with the entirely different yet also unique challenges in designing facings for point-of-sale contest drop boxes and other physical constructs.
Point-of-Purchase
Pizza Hut Party Poster
Blockbuster Launch Contest
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I had the pleasure of working closely with Dana Laratta for 10 years as my Marketing Manager and Data Analyst while serving as General Manager of Century Casino in Central City, CO. Dana is very passionate and highly skilled in all aspects of marketing data analytics. He also developed a very strong talent for marketing messaging and graphic design construction as well as social media implementation and analysis. Dana has great ideas and is a solid communicator. He is always researching the latest trends and looking for avenues to implement them into the business model. Dana is a guy that can get things done. He is bottom line driven in his approach and a great team player.
