Loose Penny Slots Ad (Cover Ad for "The Gambler" Newspaper), 2006:

Gambler Penny Slots Ad
  • Copy: Christopher Abraham
  • Photo(s): Royalty-Free
  • Designer: Dana Laratta

Sometimes a direct message requires a straightforward design to properly convey the information, yet I never favor a design that doesn't include some sort of depth and dimension to ensure visual interest. This layout was run as a 1/2 page ad on the cover of "The Gambler," a local Colorado newspaper that covers all the happenings and promotions in Colorado's gambling towns.