- Copy: Scott Waknin
- Photo(s): Ascent Sports & UPN Marketing
- Designer: Dana Laratta
This ad and game schedule ran in the Colorado Avalanche program for the 2000-2001 season. It was part of an effort to brand UPN20's various sports franchise coverage into an overall brand name. The full-bleed four-color full-page design and final layout were completed in Photoshop and Quark XPress.