"Juicy June" BBQ Cookouts (Direct Mail Postcard), 2006:

Juicy June BBQ CookoutJuicy June BBQ Cookout
  • Concept: GCG Marketing Team
  • Copy: Dana Laratta
  • Photo(s): Dana Laratta
  • Designer: Dana Laratta

It was difficult to develop a postcard mailer for the BBQ Cookout Giveaways that was fun and interesting, but the blue sky and the fun font helped. The same craetive was applied for animated digital signage, with the burgers and hot dogs dancing around the border. This example can be seen in my Motion Graphics Reel to demonstrate this uniformity of design across media.