This double-sided postcard consists of photographs we shot ourselves of the featured giveaway item, being sported by our fantastic model Blake Garrabrant, who was Director of Information Technology of the casino at the time. This classic Jersey boy just had the right look for a grillin' dad! Originating the creative allows me to achieve consistency in the animated digital signage promotion as well, and this example can be seen in my Motion Graphics Reel to demonstrate this uniformity of design across media.