Lake Tahoe Trip Giveaway (Direct Mail Postcard), 2006:

Lake Tahoe Trip GiveawayLake Tahoe Trip Giveaway
  • Concept: GCG Marketing Team
  • Copy: Dana Laratta
  • Photo(s): Royalty-Free
  • Designer: Dana Laratta

This was the first piece of direct mail creative I designed for the Golden Casino Group in the position of Marketing Manager, and I was proud when my General Manager told he was the best piece of direct mail creative he had ever had designed for him. Eventually creative was removed from the position and headquarted at corporate, leaving my focus on database and reporting.