KTVD UPN20 (Logo Design), 1996 - 2002:

KTVD UPN20 Logo
  • Concept: Dana Laratta & Phil Kane
  • Designer: Dana Laratta

This logo emphasized both network and station, and allowed for a large variety of color schemes. Many can be seen in other examples of print creative here. Animated versions of the logo can be seen on my Motion Graphics Reel. The monochromatic version eventually gave way to one with metallic surface texture. This was later the same look UPN promotion adopted, though it just seemed a logical progression to me.