Voyager New Dimensions Contest (Rocky Mountain News Ad), 2000:

Voyager New Dimensions Contest
  • Concept: Dana Laratta & Hilary Castine
  • Copy: Dana Laratta
  • Photo(s): Dana Laratta & UPN Marketing
  • Designer: Dana Laratta

This print ad contained an entry form at the bottom and ran in conjunction with a television spot for the contest. The television ad can be seen on my Spot Reel. I collaborated in the development of the contest from concept down to wording of the contest rules. At the conclusion of the promotion it was determined that it had received the highest number of entry responses as any previous contest in the station's history.