From early handwritten journals and poems to modern content marketing copy reviewed by a team for approval, writing has proven a constantly fascinating exercise. Like marketing, it is a field which draws a lot of "armchair quarterback" input and opinion, yet is infinitely more involved than it looks.
Copywriting for Campaigns
This section will highlight examples of copywriting for promotion applied across multiple forms of media, the purpose being to demonstrate my ability to explore brevity or expound bravely depending on the needs of the outlet.
WORK SAMPLES:
Copywriting for Television Advertising
This section will highlight examples of copywriting for television advertising both showing both original scripts and final completed product. TV spots always require an economy of words with a maximum runtime of 30 seconds usually. These days advertisers are working in six second increments to fit within youtube before the "Skip Ads" prompt!
WORK SAMPLES:
Copywriting for Direct Marketing
Promotional copy for direct mail pieces allows for a bit more space than most advertising outlets, but the need for clear brevity in expression of ideas remains just as crucial since the space allotted doesn't necessarily correspond directly with the amount of attention your copy receives. Every unread word is wasted labor, after all.
WORK SAMPLES:
Blog - Articles & Editorial
My personal blog site will contain articles & editorials that I've written of my own volition over the years.
LIVE SITE EXAMPLE:
GamesBeat - Gaming Articles & Editorial
For a period of a couple of years from 2009 to 2012, I wrote gaming articles, reviews, and editorials on a volunteer basis for an site called Bitmob, which has since been subsumed by the VentureBeat brand and rebranded as GamesBeat One of my articles, "Death of the Video Game Expert" was quoted and linked by Kotaku.
LIVE SITE EXAMPLE:
Creative Writing
An adult career filled with clear and concise marketing copy was preceeded by a background of a fair amount of creative writing for personal and expressive reasons.
WORK SAMPLES:
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Dana has excellent technical and analytical skills. These, combined with his great communication ability and business acumen, make Dana an oustanding addition to any company. Dana's technical skill set includes Major Project Management, IT Operations, software develpment and database engineering/analytics/BI/CRM. He also possesses a strong knowledge base of marketing campaigns-promotions-offers, Gaming, Hospitality, Food & Beverage, Retail and Finance operations. Dana is a self starter, excellent manager and will apply his talents to leverage technology to positvely impact the business.
