From early handwritten journals and poems to modern cotent marketing copy reviewed by a team for approval, writing has proven a constantly fascinating exercise. Like marketing, it is a field which draws a lot of "armchair quarterback" input and opinion, yet is infinitely more involved than it looks.
This section will highlight examples of copywriting for television advertising both showing both original scripts and final completed product. TV spots always require an economy of words with a maximum runtime of 30 seconds usually. These days advertisers are working in six second increments to fit within youtube before the "Skip Ads" prompt!
Promotional copy for direct mail pieces allows for a bit more space than most advertising outlets, but the need for clear brevity in expression of ideas remains just as crucial since the space allotted doesn't necessarily correspond directly with the amount of attention your copy receives. Every unread word is wasted labor, after all.
For a period of a couple of years from 2009 to 2012, I wrote gaming articles, reviews, and editorials on a volunteer basis for an site called Bitmob, which has since been subsumed by the VentureBeat brand and rebranded as GamesBeat One of my articles, "Death of the Video Game Expert" was quoted and linked by Kotaku.
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VP, Digital Platforms and Innovation at RITE AID
December 23, 2009, David was senior to Dana but didnít manage directlyDana has excellent technical and analytical skills. These, combined with his great communication ability and business acumen, make Dana an oustanding addition to any company. Dana's technical skill set includes Major Project Management, IT Operations, software develpment and database engineering/analytics/BI/CRM. He also possesses a strong knowledge base of marketing campaigns-promotions-offers, Gaming, Hospitality, Food & Beverage, Retail and Finance operations. Dana is a self starter, excellent manager and will apply his talents to leverage technology to positvely impact the business.