Reality Check Print Campaign (TV Guide Full-Page), 2000:

Reality Check CampaignReality Check CampaignReality Check Campaign
  • Concept: Dana Laratta & Hilary Castine
  • Copy: Dana Laratta & Syndicator Marketing
  • Photo(s): Syndicator Marketing
  • Designer: Dana Laratta

This campaign of weekly full page TV Guide and local newspaper television supplement ads highlighted a nightly selection of "reality" programming. Photo editing and design was assembled in Photoshop and layout accomplished with Quark XPress. Ads were printed in house in high resolution laser on wax-safe paper to allow last-minute production after receipt of syndicator copy.