I have over thirty years of graphic design and promotional poster experience, primarily focused in the Adobe Creative Suite and executed in high-volume, quick-turnaround environments. This includes design for direct mail and marketing, print advertising, outdoor and transit advertising, logo design, and digital illustration.
I have the kind of thorough soup-to-nuts familiarity with the quirks and requirements of designing for direct mail applications that only comes with experience in the casino industry (or, arguably, a mail house itself). I'm also familiar with the entirely different yet also unique challenges in designing facings for point-of-sale contest drop boxes and other physical constructs.
Print outlets for which I have designed include T.V. Guide, the Denver Post, the Rocky Mountain News, the Boulder Daily Camera, the Fort Collins Coloradoan, and the Colorado Gambler, and lots of other various small and specialty outlets. In the heyday of print advertising for television, I managed a rotation of multplie ad deadlines, formats, and creatives with overlapping and offset schedules flawlessly.
Designs for billboard and outdoor need to be eye-catching to stand out in a crowded background environment, yet if the design overrides quick readability it is largely wasted in the scant seconds available to make an impression. Billboard and outdoor has been an extensive part of my work for more than two decades in the Denver Metro area. In addition, I have wrapped a few buses with designs as well, which presents its own set fo challenges in layout.
Since my career profile has primarily been that of a multifunctional in-house marketing resource rather than participating in brand-developing agency work, the opportunity to participate in full brand and logo development from the ground up has been rare. I've been tested more in regulation of and adherance to, and smart and effective revision of, existing sets of brand and logo design guidelines. Instead, the high-volume turnaround of monthly promotion logos for drawings and sweepstakes makes up the bulk of my logo design experience.
General Manager at Augustine Casino
February 19, 2010, Jef was senior to Dana but didnít manage directlyDana is a highly creative, technical whiz kid in the marketing arena. He has the very unique ability to not only create gorgeous, effective, compelling artwork but also possesses the proficiency to use his advanced database querying skills to determine who the message should target and why. It's rare to find this combination of expertise in a marketer and Dana definitely maximizes both sides of the brain to deliver amazing results. I highly recommend him for any marketing project large or small.